MIT Institute of Design aims to create a design community which will not only cater to the big industry but also to the small scale and rural industries and handicrafts. It has a social goal of developing, encouraging rural design and products for the needy and the large disadvantaged population in India.
The institute will be dedicated to research as a part of its training in the indigenous design idiom: which visualizes and uses training in Industrial Design and visual communication as a tool of change in order to maintain design as a tool for sustainable competitive advantage.
The institute aims at leveraging India’s heritage, design capabilities, aesthetics and creative genius to become a “Design Hub”. This design enablement would help the country to move away from cost and price based competition to value based competitive advantage.
Our new campus which is known as “Rajbaug” was earlier owned by great performer and dreamer of our country Mr. Raj Kapoor. His family members donated this land to MIT looking at MIT’s contribution in the field of education. We wish to give tribute to this great son of India by starting a school, which can cover all art and design related courses.
The institutes approach to design education will reflect the emergence of knowledge economy and convergence of media, communication, entertainment and information. This school can be a big umbrella under which designers and design managers of tomorrow’s India can be groomed.
The teachers and students who would be a part of this school would act as an instrument for change - into veritable national assets & would evince a great flexibility of approach. The Emphasis would be on functional design rather than only on aesthetics. They would not be so much eager to offer solutions as to help others find them on their own.
MIT Institute of Design graduates will not be satisfied by just being practitioners of design, but would also become passionate leaders in spreading the gospel of design and the role design can play in the transformation of our country into a developed one in 21st century.
