MIT Institute of Design
DISCIPLINES
Anirban Chowdhury
Dr. Anirban Chowdhury
Asst. Prof. User Experience Design
Dr. Anirban Chowdhury joined MIT Institute of Design in January, 2015 as an Assistant Professor of User Experience Design. He is an alumnus of the University of Calcutta. He was recently awarded the “Young Scientist Award” (Prof. Sacchidananda Banerjee Memorial Research Prize, 2014) by The Physiological Society of India for his research work in the field of Ergonomics and Usability Engineering. He pursued his PhD from the Indian Institute of Technology (IIT) Guwahati. Area of his PhD research was Cognitive Ergonomics and Anthropomorphic Product Experience Design. His areas of research and teaching focuses on User Centered Design Research; Cognitive Ergonomics,Eye-tracking and Attention;
Facial EMG and Emotional Product Design; Usability Engineering and User Experience Design; Interaction Design; Design Semantics; Pleasure / Kansei Engineering in Automobile/ Vehicle design; Neuromarketing and Neuroeconomics; Applied Ergonomics; Participatory and Collaborative Design; Automotive Ergonomics; Driver Vehicle Interaction (DVI) Design; Ergonomics in Product Design; Physical Ergonomics; Design Based Solutions for Occupational and Environmental Health; and Digital Human Modeling (DHM) in virtual product experience evaluation. He has pursued an intensive user centered design research during his stay at Indian Institute of Technology (IIT) Guwahati. He has extensively worked on Occupational Health and Safety at Regional Occupational Health Centre (E), Indian Council of Medical Research (ICMR). He is a life member of the Indian Society of Ergonomics (ISE), the Indian Science Congress Association (ISCA), the Physiological Society of India (PSI), and the International Association of Engineers (IAENG). Recently, he was invited as a Reviewer for the ‘Special Issue on Interaction and Experience Design’ of the Journal of Engineering Design, Taylor and Francis Group.

Educational Qualifications:

  • Ph. D in Design (Broad Area of Research: Human Factors Engineering and Product Experience Design) from Department of design, Indian Institute of Technology (IIT) Guwahati (2015).
  • M.Sc. in Human Physiology from University College of Science and Technology, University of Calcutta (2010).
  • B.Sc. Honour’s in Physiology, from Serampore College, University of Calcutta (2008).
Awards/Fellowships:
  • Awarded the “Young Scientist Award” (Prof. Sacchidananda Banerjee Memorial Research Prize-2014) by The Physiological Society of India for his published research work in the field of Ergonomics and Usability Engineering.
  • DBT (Department of Biotechnology, Govt. of India) Senior Research Fellowship- June 2013 to June 2014.
  • DBT (Department of Biotechnology, Govt. of India) Junior Research Fellowship- June 2011 to June 2013.
  • DST (Department of Science and Technology, Govt. of India) (WB) Junior Research Fellowship- Oct 2010 - June 2011.
Previous Work Experiences:
  • Worked in the project entitled “E-kalpa: Creating virtual learning environment for design students.” funded by Ministry of Human Resource and Development (MHRD), Govt. of India: from June 2014 to September 2014.
  • Worked in the project entitled “Visual and tactile information processing during product selection process”, funded by Department of Biotechnology (DBT), Govt. of India: from June 2011 to June 2014.
  • Worked in the project entitled “Respiratory response to tobacco dust exposure among biddi binders”, funded by Department of Science and Technology (DST) (West Bengal), Govt. of India: from October 2010 to June 2011.
Invited Lecture
  • Delivered a lecture on ‘Emotional Product Design’ in ‘A short-term training programme on Automotive Ergonomics and Design’ for industry professionals of TATA Elxsi (16th -20th March 2015), organized by Dept. of Design, Indian Institute of Technology Guwahati, Assam, India.
  • Lecture Delivered on ‘Cognitive Ergonomics’, dated 27.08.2014 at MAEER's MIT Institute of Design "Rajbaug", Loni-Kalbhor, Pune-412201.
Other Scholastic and Professional Services
  • Invited as Reviewer for the ‘Special Issue on Interaction and Experience Design’, Journal of Engineering Design, Taylor and Francis Group.
  • Invited as Reviewer for the ‘International Symposium on Intelligent Systems Technologies and Applications (ISTA’15)’, 10-13 August 2015, Kerala, India.
  • Invited as Reviewer for the ‘Third International Symposium on Women in Computing and Informatics (WCI-2015)’, 10-13 August 2015, Kerala, India.
  • Demonstrated various tools and techniques related to human factors engineering to students and professionals during the stay at Indian Institute of Technology (IIT) Guwahati and Regional Occupational Health Center (ROHC), Kolkata.

Selected Publications / Journal :

  1. Sanjog, J., Patel, T., Chowdhury, A., Karmakar, S., 2015. Musculoskeletal ailments in Indian injection-molded plastic furniture manufacturing shop-floor: Mediating role of work shift duration. International Journal of Industrial Ergonomics, 48, 89-98. [ISSN: 0169-8141] [Elsevier]
  2. Sanjog, J., Karmakar, S., Patel, T., and Chowdhury, A., 2015. Towards virtual ergonomics: aviation and aerospace. Aircraft Engineering and Aerospace Technology, 87 (3), 266 – 273. [ISSN: 0002-2667]  [Emerald]
  3. Chowdhury, A., Karmakar, S., Reddy, S.M., Ghosh, S., and Chakrabarti, D., 2014. Usability is more valuable predictor than product personality for product choice in human-product physical interaction. International journal of Industrial Ergonomics, 44 (5), 697-705. [ISSN: 0169-8141] [Elsevier]
  4. Chowdhury, A., Karmakar, S., Chakrabarti, D. and Ghosh, S., 2014. Purchase intention of anthropomorphic chair is influenced by visual attractiveness and pleasure. International Review of Applied Engineering Research (Special Issue), 4(2), 133-140. [ISSN 2248-9967]
  5. Chattopadhyay, B.P., Gangopadhyay, P.K., Das, A., Alam, S.J., Hossain, M., Chowdhury, A., Kundu, A., 2014. Respiratory response to tobacco dust exposure among biddi binders: A follow up and bronchodilator study. Indian Journal of Occupational and Environmental Medicine, 18(2), 57-63. [ISSN: 0973-2284]
  6. Patel, T., Karmakar, S., Sanjog, J., Kumar, S. and Chowdhury, A., 2013. Socio-economic and environmental changes with transition from shifting to settled cultivation in north-eastern India: An ergonomics perspective. International Journal of Agricultural Science and Research, 3(2), 117-136. [ISSN(Print):2250-0057; ISSN(Online):2321-0087]
  7. Patel, T., Sanjog, J., Chowdhury, A., and Karmakar, S., 2013. Applications of DHM in Agricultural Engineering: A Review. Advanced Engineering Forum, 10, 16-21. [ISSN: 2234-991X]
  8. Chowdhury, A., Gebretsadik, H., Kumar, S. and Punekar, R.M., 2013. Feasibility of Development of an Immunization Management Tool for Mobile Phones by UCD Approach. International Journal of Computer Applications, 61(18), 26-31. [ISSN: 0975-8887]
  9. Chowdhury, A., Sanjog, J., Reddy, S.M. and Karmakar, S., 2012. Nanomaterials in the field of Design Ergonomics: Present status. Ergonomics, 55 (12) 1453-1462. [ISSN:0014-0139 (Print), 1366-5847 (Online)] [Taylor & Francis Group]
  10. Chowdhury, A., Karmakar, S., Reddy, S.M., Sanjog, J., Ghosh, S. and Chakrabarti, D., 2012. Visual attention analysis on mutated brand name using eye-tracking: A case study. World Academy of Science, Engineering and Technology, 68 (191), pp 1132-1135. [p-ISSN 2010-376X, e-ISSN 2010-3778]
  11. Sanjog J., Karmakar, S., Patel, T. and Chowdhury, A., 2012. DHM an aid for virtual ergonomics of manufacturing shop floor: A review with reference to industrially developing countries. International Journal of Computer Applications, 54(14), 18-23. [ISSN: 0975-8887]
Selected Publications in Books / Proceedings:
  1. Chowdhury, A., Chakrabarty, D., Karmakar, S., 2015. Anthropomorphic Televisions are More Attractive: The Effect of Novelty. In Proceedings of Humanizing Work and Work Environment 2015, 6 - 9 December, 2015, Mumbai, India. (Accepted)
  2. Shirole, D., Chowdhury, A., and Dhar, D., 2015. Identification of Aesthetically Favorable Interface Attributes for Better User Experience of Social Networking Application. In Proceedings of Humanizing Work and Work Environment 2015, 6 - 9 December, 2015, Mumbai, India. (Accepted)
  3. Karkun, P., Chowdhury, A., Dhar, D., 2015. Effect of Baby-Like Product Personality on Visually Perceived Pleasure: A Case Study on Coffee Makers. In Proceedings of Humanizing Work and Work Environment 2015, 6 - 9 December, 2015, Mumbai, India. (Accepted)
  4. Karkun, P., Chowdhury, A., Dhar, D., 2015. Affective Instructional Design for Elderly. In Proceedings of Humanizing Work and Work Environment 2015, 6 - 9 December, 2015, Mumbai, India. (Accepted)
  5. Sanjog J., Karmakar, S., Chowdhury, A., and Patel, T., 2015. Current Multifaceted Digital Human Modeling with Future Research Directions: An Insight. In Proceedings of Humanizing Work and Work Environment 2015, 6 - 9 December, 2015, Mumbai, India. (Accepted)
  6. Koli, A., Chowdhury, A., and Dhar, D., 2015. Requirement of New Media Features for Enhancing Online Shopping Experience of Smartphone Users. In Intelligent Systems Technologies and Applications (S. Berretti, S. M. Thampi and Soura Dasgupta Eds.), pp. 423-435. Springer International Publishing: Swiden.[DOI: 10.1007/978-3-319-23258-4_37, ISBN online: 978-3-319-23258-4, ISBN printed: 978-3-319-23257-7] [Springer]
  7. Chowdhury, A., Reddy, S.M., Chakrabarti, D., and Karmakar, S., 2015.Cognitive theories of emotion and its applications in pleasurable product design. In ICoRD’15 – Research into Design Across Boundaries Volume 1 (A. Chakrabarti ed.), pp 329-340. Springer: India. [DOI: 10.1007/978-81-322-2232-3_29, ISBN: 978-81-322-2232-3] [Springer]
  8. Reddy, S.M., Chowdhury, A., Chakrabarti, D., and Karmakar, S., 2015. Role of colour and form in product choice and variation of preferences across product categories: A Review. In ICoRD’15 – Research into Design Across Boundaries Volume 2 (A. Chakrabarti ed.), pp 631-640. Springer: India. [DOI: 10.1007/978-81-322-2229-3_54, ISBN: 978-81-322-2229-3][Springer]
  9. Chowdhury, A., Sahoo, S. P., Chakrabarty, D., Karmakar, S., 2014. Designing of Anthropomorphic Bike Headlight Using Cognitive Ergonomics Approach. In Proceedings of International Ergonomics Conference HWWE 2014, 3rd to 5th December, 2014, Indian Institute of Technology Guwahati, Guwahati, Assam, India, pp. 228-233. [ISBN (13): 978-93-392-1970-3, ISBN (10): 93-392-1970-8] [Tata McGraw-Hill]
  10. Karkun, P., Dhar, D. and Chowdhury, A., 2014. Usability and Cognitive interference in Technology adoption for elderly- A critical review of literatures in HCI context. In Proceedings of International Ergonomics Conference HWWE 2014, 3rd to 5th December, 2014, Indian Institute of Technology Guwahati, Guwahati, Assam, India, pp. 408-411. [ISBN (13): 978-93-392-1970-3, ISBN (10): 93-392-1970-8][Tata McGraw-Hill]
  11. Chowdhury, A., Reddy, S.M., Karmakar, S., Ghosh, S. and Chakrabarti, D., 2013. Is perception of product personality related with product usability? A cognitive ergonomics perspective. In Ergonomics for Enchanced Productivity (P. Parimalam, M. R. Premalatha and P. Banumathi Eds.), pp. 177-182. Excel India Publishers: India. [ISBN: 978-93-82880-43-1]
  12. Chowdhury, A., Ramadas, R. and Karmakar, S., 2013. Muscle computer interface: A Review. InICoRD-2013, Lecture Notes in Mechanical Engineering (A. Chakrabarti and R.V. Prakash Eds.), pp 411-421. Springer: India. [DOI: 10.1007/978-81-322-1050-4 33, ISBN online: 978-81-322-1050-4, ISBN printed: 978-81-322-1049-8][Springer]
  13. Chowdhury, A., Karmakar, S., Reddy, S.M., Sanjog, J., Ghosh, S. and Chakrabarti, D., 2013. Product personality rating style for satisfaction of tactile need of online buyers -A human factors issue in the context of e-retailers’ web-design. In Proceedings of International Conference on human computer interactions (ICHCI-13),  23-24 Aug, 2013, Saveetha University, Tamil Nadu, India, pp. 1-8.[IEEE]
  14. Sanjog J., Patel, T., Chowdhury, A., Kumar, S., and Karmakar, S., 2013.  Ergonomics investigations across durable goods manufacturing sector in India: an insight, In Proceedings of International Conference on Ergonomics and Human Factors, "Ergo 2013: Ergonomics for Rural Development" HWWE-2013, (11th ISE annual Conference), Vidyasagar University, West Bengal, 4-6 December, pp. 183-189.
  15. Patel, T., Karmakar, S., Sanjog, J., Kumar, S. and Chowdhury, A., 2013. Digital human modeling for ergonomic evaluation of tractor operator’s workplace. In Ergonomics for Enchanced Productivity (P. Parimalam, M. R. Premalatha and P. Banumathi Eds.), pp. 203-208. Excel India Publishers: India. [ISBN: 978-93-82880-43-1]
  16. Chowdhury, A., Reddy, S.M. and Karmakar, S., 2012. Mutated/scrambled brand name and its impact on market. In Emerging Issues in Management and Behavioral Sciences (A. Kumar, Arshdeep, K.Singh Eds.), pp. 201-209. Bharti Publications: India. [ISBN: 978-93-81212-17-2]
  17. Reddy, S.M., Chowdhury, A., Chakrabarti, D. and Karmakar, S., 2012. Need of visual behavioural study of Indian consumers. In Emerging Issues in Management and Behavioral Sciences (A. Kumar, Arshdeep, K.Singh Eds.), pp. 285-293. Bharti Publications: India. [ISBN: 978-93-81212-17-2]
  18. Sanjog, J., Chowdhury, A., and Karmakar, S., 2012. Industry Specific Applications of DHM. In Proceedings of International Summit on Human Simulation, 23-25 May, 2012, Florida, USA, pp. 123-134.