Today’s business environment calls for a leader who not only has sound analytical and business skills but is also able to think intuitively and look for creative solutions to business problems. If you feel that you have the ability to see beyond the obvious, explore the unknown terrain and identify patterns in complex phenomenon around you, come and be part of this experience called Strategic Design for Business. Come to MIT ID and explore why Design Thinking is the next competitive advantage for the businesses of now and of future. Realize the full potential of your creativity and learn how to be business leader with a difference.

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Globally and nationally there are a plethora of management programs that have created an army of learners who are strongly left brain oriented but tend to be undeveloped in the right brain hemisphere which works on synthesising information through intuitive thinking.   The increasingly globalised business world needs leaders who are able to view the workplace holistically and develop an ability to ‘connect the dots’ in an effective and coherent manner. The current thinking in the management pedagogy has produced straight-jacketed managers who miss the view of the larger picture leading to leadership rigidity and absence of strategic thinking; hence stifling creativity; the foundation for the continued success and growth of business.
The concept of design and design thinking has seen an upward surge in India due to the resurgent growth of design and a demand for students and professionals who can apply design thinking for both career development and exploring entrepreneurial opportunities. In a recent quote by R.Gopalkrishnan, (E.D.) at Tata Sons has said that ‘Future leaders are likely to use creativity more than analysis as a tool to shape their companies and manage their resources’.