The Strategic Design For Business program is a fresh and novel approach towards business education. The elements of Design Thinking are embedded in each and every aspect of the program. Students do various classroom as well as industry sponsored projects throughout the various semester and hence are able to implement their learning into action. The first student batch of this program has received an extremely positive feedback from the industry for the projects executed as the students have delivered superior value on task assigned.

Students have worked across verticals and areas including automobile, IT-ITES, Interiors & Architecture firms, Manufacturing, Trend Research, & Project Management.