MIT Institute of Design
DISCIPLINES

M.Des Fashion Management & Marketing

The M.Des Fashion Management & Marketing course prepares you for a fashion management career in the domestic or international fashion industry by delivering an innovative and relevant fashion business curriculum.
Working closely with fashion industry professionals, fashion organizations and industry role models and mentors, on the masters course you develop a diverse skill base that will enable you to have a wider, clearer and more relevant understanding of the business of management and marketing behind the fashion industry.
This course provides inside knowledge of industry strategies and cultures on a global basis combined with a strong grounding in key business skills including: finance; risk; leadership; organizational and change management; strategy; marketing and entrepreneurship.
In addition you also develop essential knowledge on industry management specific to fashion - strategic innovation and technology, product sourcing and supply chain management issues.
You benefit from being part of the multidisciplinary design environment at MITID, working alongside students on B.Des & M.Des. Fashion Design, along with Strategic Design Management.

Key study topics include :
  • Examination of the main areas related to issues within fashion, creative management and marketing.
  • Study of customer communication and promotion
  • Development of a personal project
  • Study of project management, planning and innovating fashion strategy
  • Planning to succeed and innovating fashion strategy
Specialist postgraduate facilities include :
  • Professional practice and a work placement opportunity
  • Self-directed final major project that builds on the interests developed throughout the course.
  • Dedicated baseroom
  • IT facilities loaded with latest business and image design software
  • Media store with cameras, camcorders, lighting equipment, slide and data projectors, light boxes and recording equipment.
  • Institute Library with varied titles of a specialist nature
  • Lecture programme with guest speakers.