Education :

• Bachelor's Degree in Design, B. K. College of Art and Craft, Bhubaneswar.
• Post Graduate in Applied Art with Specialization in Graphic Design and Illustration.MS University of Baroda.
• Business Management. Access College of London, Wimbledon, London. 2010
• Curating  Creative Practice. Chelsea College of Art & Design, University Arts of London, London. 2011

Profession:
Primarily, Paresh had learnt Design and its Communication being in Delhi based premium advertising industry for almost

15 years. He had begun his professional career with Lowe-Lintas, Indian Express as freelancer in Delhi. However, his creative hunger soon pushed him into fulltime mad-ad world. From Illustrator to Visualiser to Art Director and Creative Head his work took him along agencies from TBWA-Anthem, Interact Vision, to Mudra and Solutions-Digitas. His work at these agencies brought him recognition and bagged him awards for Creative excellence, including the Advertising Club Award 95 for his design on a promotional campaign for the Mother Dairy brand. He was part of the creative team behind the celebrated Discovery Channel launch campaign in India. He also contributed design inputs to the makeover of Dabur Chyawanprash and Dabur Spice Paste Branding & Packaging with Leo-Burnet. He also designed event visual identities for ESPN- Star-sports for HPL. Later he had launched his own venture - a Graphic Design & Illustration Consultancy, ‘Lemon-T Design’. He soon had heavy projects tied up with best ad agencies like McCann Erickson, Leo Burnett, Bates-India, Mudra, O&M, Lowe-Lintas, Publicis, Contract, JWT, Capital, Enterprise-Nexus and O&M Outreach between 1999 and 2007 as graphic design and illustration consultant. He used to also design storyboards for many prestigious commercials of top brands.

For General Motors, Paresh was part of the team in designing single door conceptual Cars for Indian market. His work for Perfetti-Van Melle on the Alpenliebe brand promotional campaign was highly acclaimed during this period.

In 2006, Paresh was invited to the Norwich School of Art & Design, UK for a short stint. He remembers this period very fondly as when he felt truly liberated as a creative professional. His interest in academics and the teaching of Design & Communications took him touring to the Sainsbury Centre for Visual Arts at University of East Anglia, various places in London like Royal College of Art (RCA), Central Saint Martins College of Art & Design (CSM) and Tate etc.

In his second visit to London for a year and half in year 2011, Paresh focused on Environmental graphics, Business and Communication studies, Curating contemporary Exhibitions, Retail Graphics & Visual Merchandising and Art in streets. As a versatile creative person, Paresh had worked with various artists around the world in famous Piccadilly streets during this period just to experience something new. It gave him the opportunity to know people from various origins and their characteristics.

In his picturesque highs and lows professional journey, Paresh has proved himself successful as an illustrator, a Visualiser, a Graphic Designer, a teacher and a painter which all together forced him to take  Environment graphics, Visual Identities, Design in Public space, and Graffiti Design as prime areas of his interest now.

Some of the top Brands Paresh has worked for include Coca Cola, Dabur, Fanta, Discovery Channel, Microsoft, Mother Diary, Maggi, JK Corp, Star Sports, IBN-7, Gillette, Escorts, Nescafe, Mortein, Sprite, Maruti Suzuki, Bacardi, Royal Stag, Sand Piper, LG, Samsung, Santiago, Alpenliebe, Big Babool, Hero Honda and Kelvinator among others.

As a Creative professional, teaching continues to be one of the satisfying roles that Paresh has played through his career - as a senior teaching the recruit, the Art Director guiding the Visualiser, the Creative leader being responsible for the delivery of a team, besides being guide to marketing teams and brand and product heads as an advertising professional.

Paresh feels enriched by his interactions with young minds. He believes that the unfettered young mind is the ideal crucible of ideas. He remains dedicated to nurturing young minds with an affinity for Graphic Design. Paresh has alongside been developing and experimenting with new vocabularies in Visual languages, like Installations in Public spaces, Street Graphics and Community-based Design.

Meanwhile, his paintings were to find Paresh a new identity as one of the upcoming Visual Artists in the Indian Contemporary Art scene. His work has been exhibited at various shows and in contemporary Gallery Compilations. Notable among them are: