pushed him into fulltime Advertisingmad-world. From Illustrator to Visualizer to Art Director to Creative Director, his work took him along agencies from TBWA-Anthem, Interact Vision, to Mudra and Solutions-Digitas. His work at these agencies brought him recognition in the industry and bagged him awards also for Creative excellence, including the Advertising Club Award 95 for his design on a promotional campaign for the Mother Dairy brand. He was the Art Director behind the celebrated Discovery Channel launch campaign in India. He had contributed Typography and Designsolutions to the makeover of Dabur- ‘Chyawanprash’ packaging and Dabur ‘Spice Paste’ branding &packaging with Leo-Burnet.
He designed various event visual identities and character designs for ESPN- Star-sports.
Later he had launched his own venture - a Graphic Design & Illustration studio, ‘Lemon-T Design’. He soon had tied up with best ad agencies like McCann Erickson, Leo Burnett, Bates-India, Mudra, O&M, Lowe-Lintas, Publicis, Contract, JWT, Capital, Enterprise-Nexus and O&M Outreach between 1999 and 2007 as Graphic design and Storyboard consultant for some of the top Brands like - Coca Cola, Dabur, Fanta, Discovery Channel, Microsoft, Mother Diary, Nestlé, JK Corp, Star Sports, IBN-7, Gillette, Escorts, Nescafe, Mortein, Sprite, Maruti Suzuki, Bacardi, Royal Stag, Sand Piper, LG, Samsung, Santiago, Alpenliebe, Big Babool, Hero Honda and Kelvinator among others.
For General Motors, He was part of the team in designing single door conceptual Cars for Indian market. His work for Perfetti-Van Melle on the Alpenliebe brand promotional campaign was highly acclaimed during this period. Prof. Paresh had designed many publications for National Book Trust of India and Unicef so far.
In 2006, Prof. Paresh was invited to the Norwich School of Art & Design, UK for a short stint. He remembers this period very fondly as when he felt truly liberated as a creative professional. His interest in academics and the teaching of Design & Communications took him touring to theSainsbury Centre for Visual Arts at University of East Anglia, various places in London likeRoyal College of Art (RCA), Central St.Martins College of Art & Design (CSM) and Tate etc.
In his second sabbatical visit to London for a year and half in year 2011, Prof. Paresh studied on Environmental graphics, Way finding, Business studies, Curating contemporary Exhibitions, Retail Graphics & Visual Merchandising and Street Art. As a versatile creative person, he had worked with various artists around the world in famous Piccadilly streets during this period just to experience something different.
As a Creative professional, teaching continues to be one of the satisfying roles that Prof. Paresh has played through his career - as a senior teaching the recruit, the Art Director guiding the Visualizer, the Creative leader being responsible for the delivery of a team, besides being guide to marketing teams and brand and product heads as an advertising professional.
Prof. Paresh has been teaching in MIT from the year 2008 as he feels enriched by his interactions with young minds. He believes that the unfettered young mind is the ideal crucible of ideas. He remains dedicated to nurturing young minds with an affinity for Graphic Design. He has alongside been developing and experimenting with new vocabularies in Visual languages, like Installations in Public spaces, Street Graphics and Community-based Design.
Meanwhile, his paintings were to find him a new identity as one of the upcoming Visual Artists in the Indian Contemporary Art scene. His work has been exhibited at various shows and in contemporary Gallery Compilations. Notable recent ones among them are: Gallery Visual Art-UK, Cork Street, London, June, 2008; Harvest Show, Gallery Stainless Steel, New Delhi, 2008; Solo show, Rabindra Bhawan, LKA, New Delhi, 2008; Himalayan Odyssey, Travancore Palace, New Delhi. 2007.
Recently, Prof Paresh Choudhury's paper called, 'Environmental Typographic Elements In Response To Indian Cultural Scenario', has been accepted by Design ED Asia Conference 2012 - Hong Kong.