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Prof. Prashant Desai
 

Prof. Prashant Desai

 
H.O.D. Film & Video Design
 
 

Prof. Prashant Desai joined N.I.D Ahmedabad in 1974 in the UG Program where he discovered World Cinema. After a brief stint, having found his calling in Cinema he moved onto Xavier Institute of Communication where he studied Film, Television and Radio in 1977. He graduated from the Film and Television Institute of India, Pune, in Cinema with specialization in Cinematography in 1982. Since then he has worked in the industry in various capacities – Cinematography, Screenplay writer, Producer and Director. He worked on various types of productions including Ad Films, Documentaries/Educational Films, Feature Films as well as Television shows/serials on national and international levels. His adventurous spirit and love for nature led him to work on wild life films as well.

Before joining MITID he has taught at NID Ahmedabad and FTII Pune, both premier institutes of India. He has also taught at Xavier Institute of Communication, Mumbai where he was also the joint course co-ordinator for a brief period of time. He has taught at SNDT Mumbai, in the PG Course in Mass Communication since its inception in 1996. He has also conducted workshops and lectured at Symbiosis Institute of Design, Pune, Indubhai Parekh School of Architecture, Rajkot, SIES College, Mumbai, Wigan & Leigh, Mumbai. In addition he has privately conducted workshops successfully in Mumbai and Pune.

He considers himself privileged  for having been invited by various institutions/organizations as an examiner/jury member/interviewer for students admissions/assessments as well as competitions.

Produced / Directed on 18 Corporate Documentaries / Docu-Dramas/Ad films and numerous language versions of the same for various corporates such as Cheminova / Lupin Agrochemicals.

PRODUCED / DIRECTED 4 AD FILMS
  • LUPHOS 36 – For Lupin Agrochemicals
  • DIPEL 8L – For Lupin Agrochemicals
  • ROYAL FLOORINGS – For Royal Cushions: Advtg. Agency AXIS
Directed numerous sections for a magazine program SHUBHARAMBH for DD-National, produced by CINEMAVISION / SIDDHARTH KAK
Directed 2 pilot episodes of RECAP CITY for upcoming channel CITYBUZZ produced by TARGET FILMS.
Worked as Cinematographer since 22 years for renowned Production Houses / Directors and Prestigious Clients including Indian Corporate Houses, MNCs and NGOs. Worked In various media, formats and end-uses.

SOME OF THE AD FILMS HE HAS WORKED ON
  • BINNY’S MILLS – Produced by Durga Khote Productions and Directed by Sonia Sharma
  • PARLE- G – Produced and directed by Everest Advtg. Agency
  • TODAY’S PENS – Produced and Directed by Ashu Bharti
  • PUREWAL WATCHES – ( 2  Ad films) Produced by Durga               Khote Productions and Directed by Preeti Dey
  • BEUTON HAIR DYE – Produced by Visionaires and Directed by Manish Shah
  • DIPEL 8L – For Lupin Agrochemicals Produced and Directed by self
  • LUPHOS 36 – For Lupin Agrochemicals Produced and Directed by self
  • EASY CALL – For Easy Call Pagers, Produced by Eternity Films and Directed by Madhu Srivastav
  • ROYAL FLOORINGS – for Royal Cushions, Produced and Directed by self, Advtg. Agency AXIS
  • KUMAR PLAZA HOTEL – Produced and Directed by Rajesh Beri
  • STEEL BIRD MOBIKE ACCESSORIES – Produced and Directed by Radhe Shyam
  • VEETO GYSERS - Produced and Directed by Ashu Bharti
  • EAST WEST TRAVEL AND TRADE LINKS – Produced and Directed by Mahendra Joshi
  • KNIGHT QUEEN - ELECTRONIC MOSQUITO REPELLANT – Produced and Directed by Mazahir Rahim
  • DECIS – for HOECHST Produced  by Anuvaad Films and Directed by Dr. Indu Bishnoi
  • SHANKU WATERPARK – Produced by Target Films and Directed by Shrimoyee Hazra/ Dr. Anil Saxena (Shot in Mehsana Gujarat)
  • AJANTA’S ADUSOL – Produced by Ashok Shevde and Directed by Pradeep Bhide
  • LUCENT BEAU – Herbal beauty capsules, produced by Visionaries and Directed by Manish Shah
VIDEO FEATURE FILM
  • SIYAAHI – India’s first Video Feature Film Produced by HIBA FILMS and Directed by Pavan Kaul
IMPORTANT CORPORATE DOCUMENTARIES AND AUDIO VISUALS
  • KINGFISHER AWARDS NIGHT –Produced by FORESEE and directed by Balchander Manohar (Bangalore).
  • SURAJ MUKHI – for HINDUSTAN CIBA-GIEGY Produced  by Anuvaad Films and Directed by Dr. Indu Bishnoi ( Shot in A.P. and Goa )
  • INDOFIL – for INDOFIL Produced  by Anuvaad Films and Directed by Dr. Indu Bishnoi
  • CYANAMID – for CYANAMID Produced  by Anuvaad Films and Directed by Dr. Indu Bishnoi
  • GABRIEL - ANAND – for GABRIEL-ANAND Produced by Son-et-Lumiere and Directed by Sandeep Chatterjee
  • GLAXO – for GLAXO  Produced by Son-et-Lumiere and Directed by Sandeep Chatterjee
  • VITESSE – for VITESSE  Produced by Son-et-Lumiere and Directed by Sandeep Chatterjee
  • CITIBANK – for CITYBANK Produced by Son-et-Lumiere and Directed by Sandeep Chatterjee
  • PHILLIPS – for PHILLIPS Produced and Directed by Puneet Gandhi
  • EYE-CARE – for NOVARTIS Produced by Visionaires and Directed by Manish Shah
  • CONCOURSE – for Concourse Computer Institute Produced by Visionaires and Directed by Manish Shah
  • JOLLYBOARD – for JOLLYBOARD Produced by Ideas Unlimited and Directed by Pan Nalin
  • SHANKU WATERPARK – Produced by Target Films and Directed by Shrimoyee Hazra/ Dr. Anil Saxena
  • DOW – for DOW Produced by Visionaires and Directed by Manish Shah
  • ALEMAC – Directed by Puneet Gandhi for DELTA RODUCTUONS
  • GODREJ –‘Green Design’ - Directed by Puneet Gandhi for DELTA RODUCTUONS
IMPORTANT TELEVISION PROGRAMS
  • GAATA JAAYE BANJARA - Four part Documentary Serial on the History of Hindi Film Music/Songs for DD-National, Produced by CINEMAVISION  and Directed by Siddharth Kak
  • Various Stories of SURABHI for DD-National, Produced by CINEMAVISION  and Directed by Siddharth Kak and team ( Shot at various locations in India )
  • Various Stories for STYLE – for BBC, Produced by BBC and Directed by Rajkumari Asthana
  • DISNEY HOUR – for ZEE TV Produced and Directed by Manu Gargi
  • COUNTDOWN – India’s First Musical Countdown Program for DD – National, Produced by Ananda Films / Paul Sinclair and Directed by Nigel Gordon , UNITED KINGDOM
  • SAAJAN-SAJNI – Talk cum Game Show for ZEE TV, Produced by Eternity Films and Directed by Madhu Srivastav
  • LOW-CAL – Cookery show for ZEE TV , Produced by Eternity Films and Directed by Madhu Srivastav
  • FAMILY HYGIENE – Educational Program through the medium of Puppetry for S.I.T.E. Ahmedabad produced by I.S.R.O. and Directed by S. K. Singh
  • TELE-DOST – Talk cum Game Show for IN MUMBAI, Produced by Target Films and Directed by Shrimoyee Hazra/ Dr. Anil Saxena
  • Various Episodes and Promos for CHANNEL [V]
  • LAKSHYA – a Film based Program for IN MUMBAI, Produced and Directed by Rajesh Beri / Puneet Gandhi
  • DEVACHIYE DARI – Devotional Music based program for DD-SAHYADRI, Produced by Yugo Creations and Directed by Deepak Bawaskar
  • AAVATI KAAL NI SAVAAR – Gujarati Serial for DD - Ahmedabad Produced by Hemant Brahmbhatt and Directed by Kiran Brahmbhatt
  • LO KAR LO BAAT – Pilot Episode of a Serial Produced by Target Films and Directed by Shrimoyee Hazra/ Dr. Anil Saxena
  • BAA NO LOTO – an Episode from Gujarati Serial KATHA for DD-Ahmedabad produced by Nimesh Desai and Directed by Sanjeev Desai
  • SANTAKUKADI –  Gujarati Serial KATHA for DD - Ahmedabad produced and Directed by Nimesh Desai
  • AJAYABGHAR – Serial for DD-National Produced by Raman Kumar and Directed by Raman Kumar / Ramesh Modi
  • DAAV-PECH - Gujarati Serial KATHA for DD - Ahmedabad produced and Directed by Nimesh Desai
  • HARYA-NARYA – Marathi Serial for DD-SAHYADRI Produced by Eternity Films and Directed by Satish Kaushik
  • GOOGLY – Bengali Game / Talk / Road Show for ALPHA-BENGALI, Produced by Target Films and Directed by Shrimoyee Hazra /        Dr. Anil Saxena ( Shot in West Bengal )
  • MAANAS EK UKHANU - Gujarati Serial KATHA for DD - Ahmedabad produced and Directed by Nimesh Desai
  • GHAR GHAR KI BAAT – Serial for DD-MUMBAI, produced by         Dr. Gopal Dutt and Directed by Lokesh Sharma
  • SUNO KAHANI - Educational Program through the medium of Puppetry for DD-Mumbai Produced and Directed by Nimesh Desai
  • ANMOL RATAN – KAIFI – an Episode for DD - National produced by Ved Prakash and Directed by Rajesh Bhatia ( Partly shot in Azamgarh U.P.)
  • TARANG – Travel Show for DD-Bhopal Produced by Parvinder Kaur and Directed by Manish Shah
TELEVISION DOCUMENTARIES
  • PAANI PANCHAYAT – Documentary on creating  water sources and water management and its equitable distribution for DD-MUMBAI, Produced and Directed by Lokesh Sharma ( Shot in Purandar Taluka Maharashtra )
  • MASS MARRIAGES – Documentary for DD -National produced and Directed by Dr. Gopal Dutt
  • PUNE FESTIVAL – for DD -National, Produced by NFDC / Pune Festival Organizing Committee  and Directed by Sudhanshu Mishra
  • INDIAN CLASSICAL MUSIC AND GRAFFITTI – Documentary for Shrinivas Mangipudi
DOCUMENTARIES FOR NGOS / EDUCATIONAL AND TRAINING FILMS
  • SWACHH – Guinea Worm Eradication Project for UNICEF, Produced by National Institute of Design, Ahmedabad and Directed by S. C. Sharma ( Shot in Rajasthan )
  • DRILLING OF BOREWELLS – Training Film for UNICEF, Produced by National Institute of Design, Ahmedabad and Directed by S. C. Sharma ( Shot in Rajasthan )
  • INSTALLATION OF HAND-PUMPS - Training Film for UNICEF, Produced by National Institute of Design, Ahmedabad and Directed by S. C. Sharma ( Shot in Rajasthan )
  • MAINTENANCE OF HAND-PUMPS - Training Film for UNICEF, Produced by National Institute of Design, Ahmedabad and Directed by S. C. Sharma ( Shot in Rajasthan )
  • CLEAN ROOM PRACTICES FOR EXPERIMENTS IN MICROELECTRONICS FOR E.T. (Educational TV), IIT Mumbai. Produced by IDC ( IIT Mumbai ) and Directed by Arun Kalwankar
  • NATURAL FARMING – for C.A.P.A.R.T. Produced and Directed by Yusuf Mehta (Shot in East U.P.)
  • COMMUNICATION FOR TECHNICIANS – Training Film For MTNL, Produced and Directed by Mazahir Rahim
  • PAROPAKARINI SABHA – Produced by Gayatri Films and Directed by Subhash Aggarwal ( Shot in Ajmer, Rajasthan )
  • TANKARA TRUST – Produced by Gayatri Films and Directed by Subhash Aggarwal ( Shot in Gujarat )
  • SATYA KI RAAH - Produced by Gayatri Films and Directed by Sub hash Aggarwal
  • TROUBLE SHOOTING FOR PERFUSIONISTS – for Operating Heart-Lung Machines Shot in the O.T. at Breach Candy Hospital under Dr. Mandke’s guidance, Produced by Kavita Kumar and Directed by Dr. Indu Bishnoi
  • MALATI – Docu-Drama on Family Planning for Directorate of Family Welfare, Govt. of India, Produced by National Educational and Informational Films and Directed by  Dr. Gopal Dutt
  • NEW FRONTIERS IN FISHERIES – for Central Fisheries Research Institute, Produced by National Educational and Informational Films and Directed by Dr. Shankar Ganguly
  • NEW FRONTIERS IN ANIMAL HUBANDRY – for Central Dairy Research Institute, Karnal (Haryana) Produced by National Educational and Informational Films and Directed by Jeevan Sinha   
  • TRAINING FILM FOR LIC – Produced and Directed by Dr. Gopal Dutt and Lokesh Sharma
  • DOCUMENTARY FOR CANSAVE (Canadian Development Agency) – Produced and Directed by  and Lokesh Sharma (Shot at various places in Maharashtra)
INDEPENDENT DOCUMENTARIES
  • GREEN REVOLUTION AND AFTER – Produced and Directed by Dinesh Lakhanpal for the M S Swaminathan Foundation (Shot in Punjab)
  • SWAR KE SAHARE – on Therapeutic effect of Music, Produced  by Anuvaad Films and Directed by Dr. Indu Bishnoi
  • ( Winner of I.D.P.A. Award for Direction )
  • WAY OF THE WARLIS – Feature Length, Produced by Suzanne Herbst and Directed by Vijay Sharma, SWITZERLAND (Shot on the Border of Maharastra and Gujarat)
  • DEVELOPMENT FOR WHOM? – Produced and Directed by Peter Hagerrot, Stockholm SWEDEN (Shot along the river Narmada, in the states of Gujarat , Maharashtra, Madhya Pradesh )
  • TRIBALS OF DAHANU – Produced and Directed by Jaap Huurman, the Hague HOLLAND
  • NIRMAL PANTH – Produced and directed by Dinesh Lakhanpal (Shot in Punjab)
WILD LIFE FILMS
  • PROJECT TIGER – Documentary Based Television Serial Produced By Sanctuary Films And Directed by Kunal Verma (Shot At Ranthambhor and Sariska , Rajasthan)
  • RAKSHAK – Narrative Based Documentary Based Television Serial Produced By Sanctuary Films And Directed by Parvez Merwanji (Shot At Ranthambhor and Sariska , Rajasthan as well as Crocodile Park- Mahabalipuram, Snake Park – Guindy, Sanjay Gandhi National Park - Mumbai)
And .....
  • GARLAND OF FESTIVALS – Program for the FESTIVAL OF INDIA, MOSCOW, Produced by National Institute of Design, Ahmedabad and Directed by I.S. Mathur
  • WHY INCOME-TAX? – for the Income Tax Dept. Produced by Films Division and Directed by Jeevan Sinha
  • MUSIC VIDEO of GHAZAL ALBUM – by Dilip Kapoor Produced by Target Films and Directed by Shrimoyee Hazra/ Dr. Anil Saxena
  • Election Campaign Film – Produced and Directed by Dinesh Lakhanpal

WRITING ASSIGNMENTS / PUBLICATIONS
Written and published articles / reviews / photographs for Free Press Journal.
Freelance Copywriting.
STILL PHOTOGRAPHY ASSIGNMENTS

Commercial : Shot for the following :-
Durian Furniture, (Furniture).
Aakruti Interiors, (Furniture and Interiors)
Design Confluence,(Interiors)
L. Sunderdas Jhaveri,Mumbai, (Jewellery),
Future Studios, Macchu – Picchu Food Court,(Food)
Castlerock Fisheries,(Fish/packs and interior of outlet)
Ms. Radha Panjwani, Interior Designer (Interiors)
Drushti, Spectacle frames
British Petroleum website for Hotstuff Advtg. Agency, HDFC manual for graphics/signage/presentation systems for Hotstuff Advtg. Agency.
Tulip-Hava, ( Architectural fittings).
Electroplast, (Electrical components/fittings).
Alemac (Electrical components/fittings).
Roz Bridals (High Fashion Bridal Dresses)
Kyani’s Restaurant- Heritage documentation,Mumbai
Sheesha Restaurant,Pune
Jain Packaging, for WITS INTERACTIVE, Mumbai
Shamvik Glasstech, for WITS INTERACTIVE, Mumbai
Kaygee Loparex, for WITS INTERACTIVE, Mumbai
Piebee International – Jewellery, Pune
Shivnarayan Nemani Trust, Legal documentation,

MUMBAI NGOS :
St. Jude’s Childcare Centers, Mumbai,
 Hope Foundation, Pune,