Pritharshv Pushkar studied product design at the National Institute of Design, Ahmedabad. He joined The Times of India group as a Creative Group Head in 2004 eventually setting up and heading STORY- a design vertical within the TOI group of companies.  Prior to that, he was Creative Head of event design at Wizcraft International Entertainment Pvt. Ltd., India’s biggest entertainment company. He also was head of retail design at Whisper Design Pvt. Ltd., New Delhi, along with a successful stint as a freelance production designer designing sets for BBC, Star World among others.
At STORY, he was responsible for leading a team of graphic, product and space designers who create identity design, environmental design and editorial design solutions. His work includes the identity design for Cochin International Airport, the entire design for the Femina Miss India pageants 2004- 2008,