MIT Institute of Design
Harshit Desai
Associate. Prof. Harshit Desai
Director - Innovation Program
Harshit Desai comes with a rich industry experience of 5+ years in Marketing & Operations. He is a Graduate Engineer from Pune University and has done his PGDBM in Marketing. He has worked on Projects of diverse nature and has a very good understanding of business processes. In his earlier stint he was heading the Pan-India Operations for Content Sourcing for Database Creation of all Small & Medium Businesses in India. During this project he has gained an excellent know-how of functions like Marketing, Distribution, GIS, IT Applications and Business Research.
He has a special interest in Market Research and has done varied projects for capturing user feedback. He primarily dealt with understanding
consumers Information usage and buying behavior. He was also associated with some Management Institutes as a visiting faculty for Market Research subjects.

He has travelled a lot across the country and has a firsthand experience of Markets in Metros, Mini-Metros and Tier-2 cities of India. This has also enriched his knowledge about the people, culture and socio-economic profile of various regions of India.

He has joined MIT ID as a Program Coordinator for the Strategic Design For Business and his responsibilities include daily course coordination, managing student activities and liaising with the In-House & Visiting faculty to achieve course objectives.