Nivedita is an advertising professional, educator, and entrepreneur with experience across industry and academia. She holds a postgraduate degree in Applied Arts and a Diploma in Art Education.
She has worked with advertising agencies in Mumbai and Pune, contributing to campaigns for brands across sectors including hospitality, fashion, information technology, manufacturing, and real estate. Her professional experience covers advertising, branding, strategy & visual storytelling.
In addition to her industry work, Nivedita has taught at several art and design institutes in Pune as both a full-time and visiting faculty member. She believes in connecting design theory with practice and helping students develop systematic approaches to problem-solving through design. Her teaching focuses on integrating conceptual understanding with practical application.
Nivedita’s design perspective is informed by Indian cultural contexts and design traditions, while engaging with current design practices. Her research interests lie at the intersection of Indian heritage and modern design, with a focus on exploring how traditional knowledge and cultural narratives can contribute to contemporary design discourse and practice.