Retail and exhibition Design
Retail and Exhibition Design lies at the intersection of architecture, marketing, strategy and design of the built environment. The program at MITID takes an innovative and progressive approach to addressing design issues intrinsic to the evolution and transformation of retail environments.
The Department offers two degrees for the exploration of this subject. The undergraduate program for school leavers (4 years) and a post graduate program (2 years)
Central to the curriculum in both programs, advanced design projects provide insights into various specialized fields. The core curriculum includes the study of art and design history, theory of spatial manipulation, drawing, structures, materials and processes, lighting and technology, typography, human factors, and the theory and specifics of retail design, all of which ensures that students fully understand the concerns of the retail industry and its allied fields.
India is the second largest retail market in the world. The program is aligned to the typical needs of the Indian retail scenario and not only design brand, spaces, but also for exhibitions, events, museums, sets and films.
COURSE DETAILS
B.Des
Eligibility:
10 + 2 (in any discipline)
Collaborations:
Manchester Metropolitan University, UK
Northumbria University, UK
Duration:
4 years
Course Structure
- Semester 1
- Semester 2
- Semester 3
- Semester 4
- Semester 5
- Semester 6
- Semester 7
- Semester 8
Semester 1
| Course Code | Course Name | Credits |
| GFNFD101 | Design Overview | 0 |
| GFNFD102 | Design Drawing 1 | 4 |
| GFNFD103 | Fundamentals of Design 1 (Colour) | 3 |
| GFNFD104 | Fundamentals of Design 2 (Geometry) | 1 |
| GFNFD105 | Fundamentals of Design 3 (Materials) | 4 |
| GFNDS106 | Fundamentals of Design 4 (Form Space and Structure) | 4 |
| GFNDG107 | Digital Methods 1 | 2 |
| GFNDC108 | Inter Design Studies 1 (Environ Exposure) | 1 |
Semester 2
| Course Code | Course Name | Credits |
| GFNFD201 | Design Drawing 2 : Freehand , Analytical & Perspective | 3 |
| GFNFD202 | Fundamentals of Design 5 : Colour II | 2 |
| GFNFD203 | Fundamentals of Design 6 : Solid Geometry | 2 |
| GFNFD204 | Fundamentals of Design 7 : Three Dimensionalaties of Form , Space & Structure | 3 |
| GFNFD205 | Fundamentals of Design 8 : Materials | 3 |
| GFNDS206 | Digital Methods 2 : Advanced Image Processing and Vector Graphics Applications | 1 |
| GFNPR207 | Design Process : Problem Solving | 5 |
| GFNDC208 | Interdesign Studies 2 : Urban Environment Exposure | 1 |
Semester 3
| Course Code | Course Name | Credits |
| GRFS301 | Space, Form Studies and Space Composition | 3 |
| GRFD302 | Design Drawing & Orthography | 3 |
| GRST303 | Fundamentals of Design : Basic Photography | 1 |
| GRFD304 | Visualization & Rendering | 2 |
| GRPR305 | Ergonomics & Introduction to Retail Design | 4 |
| GRST306 | Technology 1 – Materials & Processes | 3 |
| GRPR307 | Design Project 1 -Simple Retail Design | 4 |
Semester 4
| Course Code | Course Name | Credits |
| GRFD401 | Interdesign Studies – Study of a Retail Space ( Self Study In Vacation) | 1 |
| GRDG402 | Digital Methods 1 – Autocad | 2 |
| GRPR403 | Design Proj – 2 Space Analysis | 3 |
| GRDC404 | History Of Art & Design | 1 |
| GRDG405 | Digital Methods 2 – 3Dsmax | 2 |
| GRFS406 | Form Studies – Nature & Form ( 2D & 3D) | 4 |
| GRST407 | Technology 2 – Structures, Joinery & Basic Mechanisms | 4 |
| GRDC408 | Content Development, Basic Typography & Information/Panel Graphics | 3 |
Semester 5
| Course Code | Course Name | Credits |
| GRFS501 | Form Studies : Tensile Forms | 3 |
| GRFS502 | Form Studies : Space Transformation | 2 |
| GRDC503 | Interdesign Studies – Introduction To Theatre | 2 |
| GRPR504 | Project -3 : Design Of Retail Spaces & Visual Merchandising | 6 |
| GRST505 | Technology -3 : Materials & Processes- Lighting & Acoustics | 3 |
| GRPR506 | Project 4 – Exhibition Design | 4 |
Semester 6
| Course Code | Course Name | Credits |
| GRPR601 | Project 5 – Technically Complex Project | 5 |
| GRDC602 | Design For Film & Television Design ( Prod Design) | 2 |
| GRDC603 | Open Elective | 2 |
| GRPR604 | Project 6 – Museum Design | 5 |
| GRPR605 | Space & Form Studies- Envronmental Graphics | 5 |
| GRDC606 | Communication Theory & Media Studies | 1 |
Semester 7
| Course Code | Course Name | Credits |
| GRPR701 | Project 7- Systems Design | 8 |
| GRPR702 | Project 8 – Events Design | 5 |
| GRDC703 | Inter Design Studies – Set Design | 4 |
| GRDC704 | Colloquium Paper | 1 |
| GRDC705 | Design Management | 2 |
Semester 8
| Course Code | Course Name | Credits |
| GRPR801 | Industrial Internship | 4 |
| GRPR802 | Graduation Project | 16 |
M.Des
Eligibility:
Bachelor’s Degree in Engineering, Architecture, Industrial Design, Interior Design
Age Limit : 30 years
Collaborations:
Manchester Metropolitan University,
UK
Northumbria University, UK
Duration:
2 years
Course Structure
- Semester 1
- Semester 2
- Semester 3
- Semester 4
Semester 1
| Course Code | Course Name | Credits |
| PRFS101 | Design Overview | 0 |
| PRFD102 | Design Drawing 1 – Orthographic | 3 |
| PRDG103 | Fundamentals of Design 1 – Colour | 1 |
| PRFS104 | Fundamentals of Design 2 – Form, Space & Structure | 3 |
| PRST105 | Fundamentals of Design 3 – Basic Photography | 1 |
| PRDG106 | Digital Methods 1 – Photoshop & Illustrator | 2 |
| PRPR107 | Fundamentals of Design 4 – Geometry | 2 |
| PRST108 | Fundamentals of Design 5 – Materials | 4 |
| PRDC109 | Inter Design Studies 1 – Film Appreciation | 1 |
| PRDC110 | Inter Design Studies 2 – Rural Visit | 2 |
Semester 2
| Course Code | Course Name | Credits |
| PRFD201 | Design Drawing – Visualization & Rendering | 2 |
| PRPR202 | Design Project 2 – Space Analysis | 3 |
| PRDC203 | History of Art & Design | 1 |
| PRDG204 | Digital Methods 2 – 3DS MAX | 3 |
| PRFS205 | Form & Space Studies – Nature & Form (2D & 3D) | 4 |
| PRST206 | Technology 2 – Structures, Joinery & Basic Mechanisms | 3 |
| PRDC207 | Retail Space & Visual Merchandising | 4 |
Semester 3
| Course Code | Course Name | Credits |
| PRPR301 | Design Project – Systems Design | 6 |
| PRST302 | Technology – Materials & Processes : Lighting, Acoustics & Technical Complex Project | 4 |
| PRDC303 | Design for Film & TV | 1 |
| PRPR304 | Design Project – Museum Design / Design Project – Exhibition Design | 5 |
| PRPR305 | Design Project – Event / Set Design | 2 |
| PRDC306 | Design Management | 1 |
| PRDC307 | Colloquim Paper | 1 |
Semester 4
| Course Code | Course Name | Credits |
| PRPR401 | Graduation Project | 20 |
B.Des
Eligibility:
10 + 2 (in any discipline)
Fee Structure:
24L for entire course Know more
Course Structure
Duration:
2 + 2 years
Collaborations:
Manchester Metropolitan University, UK
Northumbria University, UK
- Semester 1
- Semester 2
- Semester 3
- Semester 4
- Semester 5
- Semester 6
- Semester 7
- Semester 8
Semester 1
| Course Code | Course Name | Credits |
| GFNFD101 | Design Overview | 0 |
| GFNFD102 | Design Drawing 1 | 4 |
| GFNFD103 | Fundamentals of Design 1 (Colour) | 3 |
| GFNFD104 | Fundamentals of Design 2 (Geometry) | 1 |
| GFNFD105 | Fundamentals of Design 3 (Materials) | 4 |
| GFNDS106 | Fundamentals of Design 4 (Form Space and Structure) | 4 |
| GFNDG107 | Digital Methods 1 | 2 |
| GFNDC108 | Inter Design Studies 1 (Environ Exposure) | 1 |
Semester 2
| Course Code | Course Name | Credits |
| GFNFD201 | Design Drawing 2 : Freehand , Analytical & Perspective | 3 |
| GFNFD202 | Fundamentals of Design 5 : Colour II | 2 |
| GFNFD203 | Fundamentals of Design 6 : Solid Geometry | 2 |
| GFNFD204 | Fundamentals of Design 7 : Three Dimensionalaties of Form , Space & Structure | 3 |
| GFNFD205 | Fundamentals of Design 8 : Materials | 3 |
| GFNDS206 | Digital Methods 2 : Advanced Image Processing and Vector Graphics Applications | 1 |
| GFNPR207 | Design Process : Problem Solving | 5 |
| GFNDC208 | Interdesign Studies 2 : Urban Environment Exposure | 1 |
Semester 3
| Course Code | Course Name | Credits |
| GRFS301 | Space, Form Studies and Space Composition | 3 |
| GRFD302 | Design Drawing & Orthography | 3 |
| GRST303 | Fundamentals of Design : Basic Photography | 1 |
| GRFD304 | Visualization & Rendering | 2 |
| GRPR305 | Ergonomics & Introduction to Retail Design | 4 |
| GRST306 | Technology 1 – Materials & Processes | 3 |
| GRPR307 | Design Project 1 -Simple Retail Design | 4 |
Semester 4
| Course Code | Course Name | Credits |
| GRFD401 | Interdesign Studies – Study of a Retail Space ( Self Study In Vacation) | 1 |
| GRDG402 | Digital Methods 1 – Autocad | 2 |
| GRPR403 | Design Proj – 2 Space Analysis | 3 |
| GRDC404 | History Of Art & Design | 1 |
| GRDG405 | Digital Methods 2 – 3Dsmax | 2 |
| GRFS406 | Form Studies – Nature & Form ( 2D & 3D) | 4 |
| GRST407 | Technology 2 – Structures, Joinery & Basic Mechanisms | 4 |
| GRDC408 | Content Development, Basic Typography & Information/Panel Graphics | 3 |
Semester 5
| Course Code | Course Name | Credits |
| GRFS501 | Form Studies : Tensile Forms | 3 |
| GRFS502 | Form Studies : Space Transformation | 2 |
| GRDC503 | Interdesign Studies – Introduction To Theatre | 2 |
| GRPR504 | Project -3 : Design Of Retail Spaces & Visual Merchandising | 6 |
| GRST505 | Technology -3 : Materials & Processes- Lighting & Acoustics | 3 |
| GRPR506 | Project 4 – Exhibition Design | 4 |
Semester 6
| Course Code | Course Name | Credits |
| GRPR601 | Project 5 – Technically Complex Project | 5 |
| GRDC602 | Design For Film & Television Design ( Prod Design) | 2 |
| GRDC603 | Open Elective | 2 |
| GRPR604 | Project 6 – Museum Design | 5 |
| GRPR605 | Space & Form Studies- Envronmental Graphics | 5 |
| GRDC606 | Communication Theory & Media Studies | 1 |
Semester 7
| Course Code | Course Name | Credits |
| GRPR701 | Project 7- Systems Design | 8 |
| GRPR702 | Project 8 – Events Design | 5 |
| GRDC703 | Inter Design Studies – Set Design | 4 |
| GRDC704 | Colloquium Paper | 1 |
| GRDC705 | Design Management | 2 |
Semester 8
| Course Code | Course Name | Credits |
| GRPR801 | Industrial Internship | 4 |
| GRPR802 | Graduation Project | 16 |
M.Des
Eligibility:
Bachelor’s Degree in Engineering, Architecture, Industrial Design, Interior Design
Age Limit : 30 years
Fee Structure:
24L for entire course Know more
Course Structure
Duration:
2 years
Collaborations:
Manchester Metropolitan University,
UK
Northumbria University, UK
- Semester 1
- Semester 2
- Semester 3
- Semester 4
Semester 1
| Course Code | Course Name | Credits |
| PRFS101 | Design Overview | 0 |
| PRFD102 | Design Drawing 1 – Orthographic | 3 |
| PRDG103 | Fundamentals of Design 1 – Colour | 1 |
| PRFS104 | Fundamentals of Design 2 – Form, Space & Structure | 3 |
| PRST105 | Fundamentals of Design 3 – Basic Photography | 1 |
| PRDG106 | Digital Methods 1 – Photoshop & Illustrator | 2 |
| PRPR107 | Fundamentals of Design 4 – Geometry | 2 |
| PRST108 | Fundamentals of Design 5 – Materials | 4 |
| PRDC109 | Inter Design Studies 1 – Film Appreciation | 1 |
| PRDC110 | Inter Design Studies 2 – Rural Visit | 2 |
Semester 2
| Course Code | Course Name | Credits |
| PRFD201 | Design Drawing – Visualization & Rendering | 2 |
| PRPR202 | Design Project 2 – Space Analysis | 3 |
| PRDC203 | History of Art & Design | 1 |
| PRDG204 | Digital Methods 2 – 3DS MAX | 3 |
| PRFS205 | Form & Space Studies – Nature & Form (2D & 3D) | 4 |
| PRST206 | Technology 2 – Structures, Joinery & Basic Mechanisms | 3 |
| PRDC207 | Retail Space & Visual Merchandising | 4 |
Semester 3
| Course Code | Course Name | Credits |
| PRPR301 | Design Project – Systems Design | 6 |
| PRST302 | Technology – Materials & Processes : Lighting, Acoustics & Technical Complex Project | 4 |
| PRDC303 | Design for Film & TV | 1 |
| PRPR304 | Design Project – Museum Design / Design Project – Exhibition Design | 5 |
| PRPR305 | Design Project – Event / Set Design | 2 |
| PRDC306 | Design Management | 1 |
| PRDC307 | Colloquim Paper | 1 |
Semester 4
| Course Code | Course Name | Credits |
| PRPR401 | Graduation Project | 20 |
STUDENT WORK
Project: Clay Design
by Raj Mehta
Project: Clay Design
by Raj Mehta
Project: Clay Design
by Raj Mehta
Project: Clay Design
by Raj Mehta
Project: Clay Design
by Raj Mehta
Project: Clay Design
by Raj Mehta
CAREERS
FITCH, Yashraj Studios, DY Works, Eureka Moment, Grey Worldwide, Madison – these are a just a few who have hired great interns and employees among the students of the retail Design program. Students chose from five sub specialisations in the program- exhibition design, visual merchandising, design for film and moving image, museum design and design for retail. This unique specializations gives recruiters and students to opt from a range of job opportunities in both corporate and studio environments. Retail students have thus far been instrumental in designing brand spaces to large format events and exhibitions to production design for Bollywood blockbusters.
Launch your career as a professional:
- Advertising designer
- Art director
- Copywriter
- Creative director
- Creative director
- Digital advertising director
-
Director of brand partnerships/
strategy - Integrated marketing strategist
- Social media director/producer
Get recruited and hired by the best of the best
- Elephant Design
- Leaf Design
- Infosys
- Accenture
- LnT Infotech
- TCS
- Deloitte
- Moonraft
- Microsoft
FACULTY
Associate Prof. Sameer Shitoot
H.O.D. Retail and Exhibition Design
Asst. Prof. Sandeep Anjara
Retail and Exhibition Design
Asst. Prof. Devendra Mayekar
Retail and Exhibition Design
FACULTY
Prof. Methew Kurein
Head of dept
Prof. Harshit Desai
Head of dept
Asst. Prof. Rajendra Thakre
Head of dept
Prof. Methew Kurein
Head of dept
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Prof. Harshit Desai
Head of dept
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Asst. Prof. Rajendra Thakre
Head of dept
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