MIT Institute of Design hosted the Annual Meet of SIAM Design and Styling this year. Design heads of major automobile companies in India attended the meet at MITID™ campus at Loni Kalbhor to discuss the future road map to strengthen the automotive Design ecosystem in India.
SIAM Design and Styling group is part of the Society of Indian Automobile Manufacturers (SIAM) which is the apex Industry body representing 46 leading vehicle and vehicular engine manufacturers in India. SIAM is an important channel of communication for the Automobile Industry with the Government, National and International organisations. The Society works closely with all the concerned stake holders and actively participates in formulation of rules, regulations and policies related to the Automobile Industry. One major focus area for SIAM is to facilitate up gradation of capabilities of the Indian Industry to match the best practice worldwide. Government of India as proposed the ADI (Automotive Design Initiative) which is managed by SIAM. The objective is create a long term sustainable roadmap to ensure the creation of a Design Ecosystem through proper training and mentoring of requisite skill sets for the Indian Automotive sector.
The delegates were welcomed by Prof. Dhimant Panchal - Director MITID™ & Prof. Gaurang Shah Head of Transportation Design. Prof. Gaurang Shah then presented the philosophy, approach and the courses taught at MIT ID and showed some of the examples of the students' work to the delegates. The delegates were happy to see the work and discussed the specific courses with the Transportation Design faculty team. The delegates then had their annual meet in which they discussed the plans and strategies to strengthen the industry-academia relationship in the area of automotive Design. The delegates then visited the exhibition that the students had put up. They visited their studios, clay modelling lab, rapid prototyping lab and saw the other facilities. The delegates then had a one-to-one discussion with the students. Students found it very useful as they were able to get an industry perspective about their work and inputs on professional development.