Fashion Communication
This unique and exciting course teaches the intellectual, practical and professional skills you need to succeed in a career in promotion and communication for the global fashion industry. You have the opportunity to learn the fundamental skills of research, experimentation and realization, as well as new practices and innovations within fashion promotion, communication and image generation. Our ethos is based on the premise of promoting a creative and in-depth investigation of fashion in a social context. Irrespective of whether you engage in a practical exploration or a more theoretical, written exposition, you are encouraged to consider the critical and cultural context of your subject.
Key study topics include :
- Introduction to fashion, styling and photography
- design, visual and popular culture since 1900
- fashion imaging and marketing
- research, analysis and interpretation
- imaging as communication
- forecasting, advertising, marketing and PR
- styling and photography as narrative
- portfolio, self-promotion and career planning
- concept development and experimentation
- visual and critical analysis
- portfolio and personal promotion.
Facilities :
- You will have access to your own studio space a digital suite comprising of up-to-date industrial software, including Final Cut Pro and Adobe Studio
- In addition you will also have access to digital photographic equipment and photographic studios.
COURSE DETAILS
B.Des
Eligibility:
10 + 2 (in any discipline)
Fee Structure:
Collaborations:
Manchester Metropolitan University, UK
Northumbria University, UK
24L for entire course Know more
Duration:
2 + 2 years
Course Structure
- Semester 1
- Semester 2
- Semester 3
- Semester 4
- Semester 5
- Semester 6
- Semester 7
- Semester 8
Semester 1
| Sr. No. | Course Title |
| 1 | Overview of Design |
| 2 | Fundamentals of Design 1 : Drawing I |
| 3 | Fundamentals of Design 2 : Colour I |
| 4 | Fundamentals of Design 3 : Geometry |
| 5 | Fundamentals of Design 4 : Material Studies |
| 6 | Fundamentals of Design 5 : Form , Space & Structure |
| 7 | Research Methodology – 1 |
| 8 | Visual Studies : River Valley Civilization |
| 9 | Digital Methods 1 : MS Office, PS |
| 10 | Introduction to Photography |
| 11 | Fundamentals of Design 5 : Form , Space & Structure |
| 12 | Elements of Fashion studies |
Semester 2
| Sr. No. | Course Title |
| 1 | Fundamentals of Design 6 : Colour II |
| 2 | Fundamentals of Design 7 : Drawing II |
| 3 | Fundamentals of Design 8 : Form, Space & Structure II |
| 4 | Research Methodology: 2 |
| 5 | Visual Studies : Nomadic Civilization |
| 6 | Digital Methods 2 : Adobe Photoshop , Illustrator |
| 7 | Fabric Studies & Intro Traditional Indian Textile |
| 8 | Basics of Pattern Making |
| 9 | Basics of Garment Construction |
| 10 | Cultural Studies : Visit to Textile Unit /Craft Cluster |
| 11 | Introduction to Fashion Communication |
Semester 3
| Sr. No. | Course Title |
| 1 | Introduction to Fashion Communication & Promotion |
| 2 | Fashion Styling – 1 |
| 3 | Fashion Photography – 1 |
| 4 | Content Writing |
| 5 | Illustrations 1 |
| 6 | Visual Merchandising – 1 |
| 7 | Digital Methods – 1 |
| 8 | Project 1 |
| 9 | Fashion Imaging |
| 10 | Typography – 1 |
| 11 | Publication & Layout -1 |
| 12 | Printing & Binding |
| 13 | Project 2: Publication |
Semester 4
| Sr. No. | Course Title |
| 1 | Fashion Styling 2 ( Garments ) |
| 2 | Make-up & Hair Styling Workshop |
| 3 | Fashion Photography 2 ( Product ) |
| 4 | Visual Merchandising 2 |
| 5 | Digital Methods 2 : Indesign |
| 6 | Publication & Layout 2 |
| 7 | Project 3: Fashion Story |
| 8 | Communication Theories |
Semester 5
| Sr. No. | Course Title |
| 1 | Fundamentals of Fashion Marketing & Concepts |
| 2 | Consumer Segmentation & Understanding |
| 3 | Branding, Advertising & Promotion |
| 4 | Project 4: Fashion Show Event |
| 5 | Fashion Photography 3 ( Outdoor / Editorial) |
| 6 | Fashion Styling 3 |
| 7 | Art Direction |
| 8 | Digital Methods 3 : 3D Max & Indesign |
| 9 | Project 5: Magazine / Publication |
| 10 | Research Methods 2 |
Semester 6
| Sr. No. | Course Title |
| 1 | Film Making Workshop |
| 2 | Story Boarding |
| 3 | Script Writing |
| 4 | Fashion Styling 4 ( Costumes) |
| 5 | Graphic Design 4 : Premier Pro / Website Building |
| 6 | Project 6 : Fashion Film |
| 7 | Linked In & CV |
| 8 | Professional Portfolio |
| 9 | Work Placement / Internship |
Semester 7
| Sr. No. | Course Title |
| 1 | Portfolio Development |
| 2 | Collocuim Research Paper |
| 3 | Concept Development for FMP |
| 4 | Institute Elective |
| 5 | Course Elective |
Semester 8
| Sr. No. | Course Title |
| 1 | Final Major Project |
| 2 | Portfolio Develoment |
B.Des
Eligibility:
10 + 2 (in any discipline)
Fee Structure:
24L for entire course Know more
Course Structure
Duration:
2 + 2 years
Collaborations:
Manchester Metropolitan University, UK
Northumbria University, UK
- Semester 1
- Semester 2
- Semester 3
- Semester 4
- Semester 5
- Semester 6
- Semester 7
- Semester 8
Semester 1
| Sr. No. | Course Title |
| 1 | Overview of Design |
| 2 | Fundamentals of Design 1 : Drawing I |
| 3 | Fundamentals of Design 2 : Colour I |
| 4 | Fundamentals of Design 3 : Geometry |
| 5 | Fundamentals of Design 4 : Material Studies |
| 6 | Fundamentals of Design 5 : Form , Space & Structure |
| 7 | Research Methodology – 1 |
| 8 | Visual Studies : River Valley Civilization |
| 9 | Digital Methods 1 : MS Office, PS |
| 10 | Introduction to Photography |
| 11 | Fundamentals of Design 5 : Form , Space & Structure |
| 12 | Elements of Fashion studies |
Semester 2
| Sr. No. | Course Title |
| 1 | Fundamentals of Design 6 : Colour II |
| 2 | Fundamentals of Design 7 : Drawing II |
| 3 | Fundamentals of Design 8 : Form, Space & Structure II |
| 4 | Research Methodology: 2 |
| 5 | Visual Studies : Nomadic Civilization |
| 6 | Digital Methods 2 : Adobe Photoshop , Illustrator |
| 7 | Fabric Studies & Intro Traditional Indian Textile |
| 8 | Basics of Pattern Making |
| 9 | Basics of Garment Construction |
| 10 | Cultural Studies : Visit to Textile Unit /Craft Cluster |
| 11 | Introduction to Fashion Communication |
Semester 3
| Sr. No. | Course Title |
| 1 | Introduction to Fashion Communication & Promotion |
| 2 | Fashion Styling – 1 |
| 3 | Fashion Photography – 1 |
| 4 | Content Writing |
| 5 | Illustrations 1 |
| 6 | Visual Merchandising – 1 |
| 7 | Digital Methods – 1 |
| 8 | Project 1 |
| 9 | Fashion Imaging |
| 10 | Typography – 1 |
| 11 | Publication & Layout -1 |
| 12 | Printing & Binding |
| 13 | Project 2: Publication |
Semester 4
| Sr. No. | Course Title |
| 1 | Fashion Styling 2 ( Garments ) |
| 2 | Make-up & Hair Styling Workshop |
| 3 | Fashion Photography 2 ( Product ) |
| 4 | Visual Merchandising 2 |
| 5 | Digital Methods 2 : Indesign |
| 6 | Publication & Layout 2 |
| 7 | Project 3: Fashion Story |
| 8 | Communication Theories |
Semester 5
| Sr. No. | Course Title |
| 1 | Fundamentals of Fashion Marketing & Concepts |
| 2 | Consumer Segmentation & Understanding |
| 3 | Branding, Advertising & Promotion |
| 4 | Project 4: Fashion Show Event |
| 5 | Fashion Photography 3 ( Outdoor / Editorial) |
| 6 | Fashion Styling 3 |
| 7 | Art Direction |
| 8 | Digital Methods 3 : 3D Max & Indesign |
| 9 | Project 5: Magazine / Publication |
| 10 | Research Methods 2 |
Semester 6
| Sr. No. | Course Title |
| 1 | Film Making Workshop |
| 2 | Story Boarding |
| 3 | Script Writing |
| 4 | Fashion Styling 4 ( Costumes) |
| 5 | Graphic Design 4 : Premier Pro / Website Building |
| 6 | Project 6 : Fashion Film |
| 7 | Linked In & CV |
| 8 | Professional Portfolio |
| 9 | Work Placement / Internship |
Semester 7
| Sr. No. | Course Title |
| 1 | Portfolio Development |
| 2 | Collocuim Research Paper |
| 3 | Concept Development for FMP |
| 4 | Institute Elective |
| 5 | Course Elective |
Semester 8
| Sr. No. | Course Title |
| 1 | Final Major Project |
| 2 | Portfolio Develoment |
STUDENT WORK
Project: Sound Out
by Wamika
Project: VIRGIL ABLOH IN 50 WORDS
by Wamika
Project: Pepperoni People
by Samiksha
Project: Tackomo
by Nehaarika Prakash
Project: Pop-up store for Glossier
by Aditi Jain
Project: Utopian Rover
by Aditi Abraham
CAREERS
Become a designer for an ad agency. Become a brand manager. Become an art director. Advertising professionals combine skills in design, writing, strategic planning, and branding for use in a wide range of media. Across emerging digital platforms and classic media, they come up with effective messaging to communicate ideas and products to influence and reach specific target audiences.
Launch your career as a professional:
- Advertising designer
- Art director
- Copywriter
- Creative director
- Creative director
- Digital advertising director
-
Director of brand partnerships/
strategy - Integrated marketing strategist
- Social media director/producer
Get recruited and hired by the best of the best
- Elephant Design
- Leaf Design
- Infosys
- Accenture
- LnT Infotech
- TCS
- Deloitte
- Moonraft
- Microsoft
FACULTY
Associate Prof. Arshiya Kapoor
H.O.D. Fashion
Asst. Prof. Joanna Dcunha
Fashion Design
Asst. Prof. Nitin Gupta
Fashion Design
Asst. Prof. Pallavi Nath
Fashion Design
Asst. Prof. Vishwanath Choure
Fashion Design
Asst. Prof. Deepak Pavithran
Fashion Design
Asst. Prof. Anthima Ram
Fashion Design
Visiting Faculty
Priyanka Kochar
Visiting Faculty, MIT Institute of
Design
Saimah Shaikh
Visiting Faculty, MIT Institute of
Design
Aniya Vergese
Visiting Faculty, MIT Institute of
Design
Pritharshav Pushkar
Visiting Faculty, MIT Institute of Design
Dr. Bibhudutta Baral
Professor, National Institute of
Design (NID)
Omkar Khadamkar
Visiting Faculty, MIT Institute of
Design
Saimah Shaikh
Visiting Faculty, MIT Institute of
Design
Aniya Vergese
Visiting Faculty, MIT Institute of
Design
Pritharshav Pushkar
Visiting Faculty, MIT Institute of Design
Dr. Bibhudutta Baral
Professor, National Institute of
Design (NID)