Fashion Management & Marketing
The M.Des Fashion Management & Marketing course prepares you for a fashion management career in the domestic or international fashion industry by delivering an innovative and relevant fashion business curriculum.
Working closely with fashion industry professionals, fashion organizations and industry role models and mentors, on the masters course you develop a diverse skill base that will enable you to have a wider, clearer and more relevant understanding of the business of management and marketing behind the fashion industry.
This course provides inside knowledge of industry strategies and cultures on a global basis combined with a strong grounding in key business skills including: finance; risk; leadership; organizational and change management; strategy; marketing and entrepreneurship.
In addition you also develop essential knowledge on industry management specific to fashion - strategic innovation and technology, product sourcing and supply chain management issues.
You benefit from being part of the multidisciplinary design environment at MITID, working alongside students on B.Des & M.Des. Fashion Design, along with Strategic Design Management.
Key study topics include :
- Examination of the main areas related to issues within fashion, creative management and marketing.
- Study of customer communication and promotion
- Development of a personal project
- Study of project management, planning and innovating fashion strategy
- Planning to succeed and innovating fashion strategy
Specialist postgraduate facilities include :
- Professional practice and a work placement opportunity
- Self-directed final major project that builds on the interests developed throughout the course.
- Dedicated baseroom
- IT facilities loaded with latest business and image design software
- Media store with cameras, camcorders, lighting equipment, slide and data projectors, light boxes and recording equipment.
- Institute Library with varied titles of a specialist nature
- Lecture programme with guest speakers.
Click on the given link to know more about this programme:
COURSE DETAILS
M.Des
Eligibility:
Bachelor’s Degree in any discipline
Age Limit : 30 years
Collaborations:
Manchester Metropolitan University,
UK
Northumbria University, UK
Fee Structure:
24L for entire course Know more
Duration:
2 years
Course Structure
- Semester 1
- Semester 2
- Semester 3
- Semester 4
Semester 1
| Sr. No. | Course Title |
| 1 | Fundamentals of Fashion Business |
| 2 | Consumer Behavior and Research |
| 3 | Fashion Marketing |
| 4 | Economics and Finance |
| 5 | Fashion Supply Chain Management |
Semester 2
| Sr. No. | Course Title |
| 1 | Introduction to Retail Management |
| 2 | Buying and Merchandising |
| 3 | Business Model Canvas |
| 4 | Personal Development Program |
Semester 3
| Sr. No. | Course Title |
| 1 | Innovation & Entrepreneurship |
| 2 | Internship |
Semester 4
| Sr. No. | Course Title |
| 1 | Graduation Project |
Course Structure
- Semester 1
- Semester 2
- Semester 3
- Semester 4
Semester 1
| Sr. No. | Course Name | Modules | |||||||||
| 1 | Design Overview | ||||||||||
| 2 | Fundamentals of Fashion Business |
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| 3 | Consumer Behavior and Research |
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| 4 | Fashion Marketing |
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| 5 | Economics and Finance |
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| 6 | Fashion Supply Chain Management |
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Semester 2
| Sr. No. | Course Name | Modules | |||||
| 1 | Introduction to Retail Management |
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| 2 | Buying and Merchandising |
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| 3 | Business Model Canvas BMC |
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| 4 | Personal Development Program |
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Semester 3
| Sr. No. | Course Name | Modules | |||
| 1 | Innovation & Entrepreneurship |
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| 2 | Professional Preperation workshop |
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| 3 | Internship | Industrial Internship |
Semester 4
| Sr. No. | Course Title |
| 1 | Graduation Project |
B.Des
Eligibility:
10 + 2 (in any discipline)
Fee Structure:
24L for entire course Know more
Course Structure
Duration:
2 + 2 years
Collaborations:
Manchester Metropolitan University, UK
Northumbria University, UK
M.Des
Eligibility:
Bachelor’s Degree in any discipline
Age Limit : 30 years
Fee Structure:
24L for entire course Know more
Course Structure
Duration:
2 years
Collaborations:
Manchester Metropolitan University,
UK
Northumbria University, UK
- Semester 1
- Semester 2
- Semester 3
- Semester 4
Semester 1
| Sr. No. | Course Title |
| 1 | Fashion Orientation |
| 2 | Fashion Studies |
| 3 | Merchandising – Introduction to Product and Retail Merchandising |
| 4 | Fashion Forecasting |
| 5 | Digital Marketing and Prototyping : Web Application |
| 6 | Report Submission |
| 7 | Business Fundamentals |
| 8 | Research Methodology – Market Research and Marketing Research |
| 9 | Economics and Financial Accounting |
| 10 | Orgnanisational Behaviour and Human Resources |
| 11 | Fashion Marketing and Promotion |
| 12 | Report Submission and Written Assignment |
| 13 | Supply Chain Management |
| 14 | Fashion Supply Chain Management |
| 15 | Report Submission and Written Assignment |
Semester 2
| Sr. No. | Course Title |
| 1 | Retail Management |
| 2 | Introduction to Retail |
| 3 | Fashion Buying and Merchandising |
| 4 | Visual Merchandising |
| 5 | Introduction to E- Commerce and M-Commerce business |
| 6 | Mall Management |
| 7 | Customer Relationship Management |
| 8 | Data Analytics |
| 9 | Data synthesis and intepretation for Fashion busineses |
| 10 | Practical assignment |
| 11 | Business Models |
| 12 | Market Study |
| 13 | Business Model Canvas |
| 14 | Developing Market and consumer |
| 15 | Project Submission |
Semester 3
| Sr. No. | Course Title |
| 1 | Entreprenuership |
| 2 | Financial Management |
| 3 | Legal management in business operations |
| 4 | Preparing for Leadership |
| 5 | Project Management |
Semester 4
| Sr. No. | Course Title |
| 1 | Final Major Project (Industry Expereince) |
STUDENT WORK
Project:
by Tejal
Project:
by Sushmita
Project: Poochery Future Lifestyle Fashion
by Anupama
Project: Clay Design
by Raj Mehta
Project: Clay Design
by Raj Mehta
Project: Clay Design
by Raj Mehta
CAREERS
Become a designer for an ad agency. Become a brand manager. Become an art director. Advertising professionals combine skills in design, writing, strategic planning, and branding for use in a wide range of media. Across emerging digital platforms and classic media, they come up with effective messaging to communicate ideas and products to influence and reach specific target audiences.
Launch your career as a professional:
- Advertising designer
- Art director
- Copywriter
- Creative director
- Creative director
- Digital advertising director
-
Director of brand partnerships/
strategy - Integrated marketing strategist
- Social media director/producer
Get recruited and hired by the best of the best
- Elephant Design
- Leaf Design
- Infosys
- Accenture
- LnT Infotech
- TCS
- Deloitte
- Moonraft
- Microsoft
FACULTY
Associate Prof. Arshiya Kapoor
H.O.D. Fashion
Asst. Prof. Joanna Dcunha
Fashion Design
Asst. Prof. Nitin Gupta
Fashion Design
Asst. Prof. Pallavi Nath
Fashion Design
Asst. Prof. Vishwanath Choure
Fashion Design
Asst. Prof. Deepak Pavithran
Fashion Design
Asst. Prof. Anthima Ram
Fashion Design
Visiting Faculty
Ravindra Shahane
Visiting Faculty, MIT Institute of
Design
Saimah Shaikh
Visiting Faculty, MIT Institute of
Design
Aniya Vergese
Visiting Faculty, MIT Institute of
Design
Pritharshav Pushkar
Visiting Faculty, MIT Institute of Design
Dr. Bibhudutta Baral
Professor, National Institute of
Design (NID)