Graphic design is a creative, strategic, managerial, and technical activity. It essentially involves the production of visual solutions to communication problems. A Graphic Design learner is honed to become a 'designer' with a disciplinary focus who integrates the idioms and approaches of other disciplines such as science, medicine, engineering and information technology resulting in a cross-disciplinary input to achieve a collaborative, multi dimensional and hybrid visual competence.
A Graphic Design learner is mentored to design for identity design; typography; editorial and publication design; information design; illustration; photography; packaging; design for social impact; broadcast graphics and film titles, , web and game interface design; interaction, environmental and exhibition graphics; merchandise; signage and pictogram systems; data visualization; and any other activity within print, online and offline shaping of visual form.
Designers are moving away from tangible object-orientation and toward experiential or service-oriented design solutions and are involved in generating services, information visualization and visual experiences. Learners are trained to develop intellectual sensibility and skill, nurtured through educational training and professional experience, to create designs or images for reproduction via multiple media creating meaning for a community of diverse users. By applying critical thinking, creativity, experimentation and evaluation; substantially supported by an inclusive approach that emphasizes difference, respects human, environmental and cultural diversity; they strive to create communication systems and experiences for the betterment of humanity and the environment. They simultaneously master technologies and production techniques in order to provide in holistic deliverables.